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Discussions, news and rants from the CTO of Developer Express, Julian M Bucknall

DevExpress Newsletter 27: Message from the CTO

     

Here’s my message from the 27th DevExpress newsletter.

Normally for a big conference event like Tech·Ed, we, as a company, go hell-for-leather for a big glitzy booth and wow the customers and passers-by with our demos, displays, and product innovation. You just have to look back through our blog posts here for the PDCs and Tech·Eds of the past to see what I mean. Of course, in order to provide this experience, we spend quite a bit of money.

This year, though, we paused with our metaphoric pen on the dotted line. You see, Tech·Ed 2010 is taking place in New Orleans.

I'm sure like me you were horrified at the extreme flooding of New Orleans caused by Hurricane Katrina in 2005. Levees were breached (in 53 separate places), leaving roughly 80% of the city flooded. It was the first time that the Mayor had ever ordered the complete evacuation of the city, but even so over 700 people died as a result of the flooding.

Of course, if the flooding wasn't bad enough, the immediate aftermath was extremely painful. The Army Corps of Engineers had to rebuild or repair the levees, some having failed due to design flaws. Over 200,000 houses were damaged or destroyed and 800,000 people displaced. Even now, getting on for five years later, houses are still being repaired or rebuilt and families are still having to live in temporary accommodation.

We at DevExpress can only wonder at the horrors of losing our homes and belongings due to this awful disaster. We've just never experienced such events. In thinking about it, we came to the realization that we cannot in all conscience spend what we normally do on a booth for three days and just leave. We didn't feel it was right.

So we've decided to rent a small basic 10x10 booth at Tech·Ed and put the rest of the money we'd normally spend towards building a house. We've joined in partnership with Habitat for Humanity to build a new home for a deserving family in New Orleans. It's shocking to realize that the cost of a large booth at an event like Tech·Ed is in fact the price of a new house, but there you go. At least with this Tech·Ed, a family will soon have their new home.

Of course, New Orleans and Louisiana are now facing another disaster, the BP oil leak, so this effort becomes even more apt.

Published May 05 2010, 05:15 PM by Julian Bucknall (DevExpress)
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Comments

 

Jose Ojeda said:

Hi Julian

its great how an organization like DevExpress can help to change the reality of some people. I hope someday you can the same with other countries in latin america.

Remember that your great technology have cross all borders and languages. and should not forget the customers in other countries.

2 thumbs up ;)

May 5, 2010 10:08 PM
 

Karthik M said:

So there will not be any Rock the code campaign ? :)

There is some good saying , a company need not have to spend much money on product promotion, especially if their product already had much ground in the market.

Nice idea for good cause,  I appreciate it.

May 6, 2010 2:33 AM
 

Mathew Alex said:

Nice idea for good cause,  I appreciate it.

May 6, 2010 3:11 AM
 

Ken Hayden said:

What a great idea! It is reassuring to find that a company can still act with a social conscience. Well done!

May 6, 2010 4:31 AM
 

Kutbi Nahar said:

I must Say Respected Staff of DX you people are really the best in coding that is what every coder's know but after reading this i wud say how GOD HAS GIVEN U BIG MiND TO THINK HE HAS GIVEN U A VERY BIG HEART ALSO.

and trust me that is only the winner who thinks about other problems as his problem COZ THIS ONLY MAKES A FAMILY.

I APPRECIATE THIS

SALUTE FOR DX

May 6, 2010 7:48 AM
 

Crono said:

That's a very nice initiative, congratulations!

May 6, 2010 8:03 AM
 

david sexton_1 said:

what a wonderful thing to do, now if you can convince your fellow show people to join you

May 6, 2010 8:29 AM
 

Zack Jones said:

Class act -- thanks to you and the rest of the folks at Developer Express for doing this. I've been to New Orleans and it's a very errie feeling seeing blocks and blocks of nothing but foundations where homes used to stand and on numerous houses you can still see the markings on the outside from search and rescue annotations.

May 6, 2010 8:57 AM
 

Brendon Muck [DX Squad] said:

I hope Mehul isn't helping with the construction process, because frankly, those people have been through enough.

May 6, 2010 12:34 PM
 

Wade said:

Way cool! DevExpress Rocks!

May 6, 2010 4:55 PM
 

Rob Perkins said:

Good decision. See you at TechEd.

May 6, 2010 5:06 PM
 

Mehul Harry (DevExpress) said:

@Brendon,

Ray pledged to donate $1 for every time I hit my thumb Yes with a hammer so that should cover a couple of rooms at least. Wink

May 6, 2010 5:24 PM
 

John McCormick said:

Way to show your humanity. Though to be honest your company always seemed that way.

May 6, 2010 5:46 PM
 

Davinci J said:

I LOVE this idea.  See you at Tech-Ed.

May 6, 2010 7:43 PM
 

Oliver John said:

Respect.

May 7, 2010 1:53 AM
 

Kai Fjellstadsveen said:

Great. You're showing the way for other companies to follow !

May 7, 2010 2:18 AM
 

Michael Thuma said:

This is a very good idea. It is more important that people have a home.

May 7, 2010 4:29 AM
 

Tor Myklebust said:

Kind act.

May 7, 2010 4:53 AM
 

Dave Williams said:

really impressed

May 7, 2010 5:26 AM
 

Joe Richardson_1 said:

Thumbs up!

May 7, 2010 6:31 AM
 

Scary Monster said:

A very kind and conscionable act and one that I hope will inspire and encourage other companies to do likewise.

May 7, 2010 6:49 AM
 

Chris said:

Excellent work, kudos gentlemen.

May 7, 2010 8:15 AM
 

Miro Nagy said:

If you did smoething like this, and allowed me to donate a couple bux bux thru paypal or somethign through my customer access screen I would help in the donation.

Hard to help out people in a different country unless you can trust the company you give the money to will spend it wisley.

Miro

Canada

May 7, 2010 8:32 AM
 

Christoph Brändle said:

REALLY GOOD?

the right way would to be a social way,

make profit, pay tax, catastrophes are best examples for government duty, not companies.

but worst of all is if companies even advertise what they spend. i doubt this is the right attitude.

May 7, 2010 8:59 AM
 

Jorge G said:

Way to go!

You DX guys not only know how to code, you have a big heart too!

Cheers from Canada

May 7, 2010 9:25 AM
 

Christoph Brändle said:

actually;

by not spending the money elsewhere, other people suffer and of course can pay less tax or donate less. if the advertising in the previous year had some justification, doing less means you risk to loose of your market success. this means in the following years you need to invest again, so you will have less profit, leads to less tax. if advertising had no impact, the prize on the product was just to high, so the money was spent in order to pay less tax and so on. your - good people behaviour scenario - is done with the money the company gets from the customers. if you think this all to the end, companies should pay tax or lower the prices, not donate.

but if you think paying more tax or lower the prices would not help the people in New Orleans, then all you say is that you dont think that either government or customers are good enough. if I read the comments above mine, I doubt that.

May 7, 2010 10:10 AM
 

Kevin Killion said:

Yours is a noble and virtuous act.  A salute to DevEx!

But also keep in mind that New Orleans needs to fire up the economic engines to fuel the recovery.  For that city, that largely means winning back conventions and trade shows.  A healthy and growing trade show industry in New Orleans brings money to restaurants, hotels, convention trade workers, and all that means JOBS, JOBS, JOBS.  Simply by exhibiting at a show in New Orleans, you are helping that city to recover.

May 7, 2010 1:11 PM
 

Mike DePouw _ said:

May 7, 2010 4:34 PM
 

Vinodhkumar M said:

Nice idea for good cause,  I appreciate it. (y)

May 11, 2010 12:52 PM
 

Christopher Harris said:

This is certainly a very kind gesture, but I do echo some of the same feelings of other posters.   Starving the economy of NOLA doesn't help someone to actually pay for the house if they don't have a job to begin with.  You're an influential company, motivate your consumers to donate. Give them a reason to visit the beautiful city of NOLA and have a good time there so that they pour money back into the local places that are hurting.  

Just flew back today and miss it already.

May 12, 2010 9:57 AM

About Julian Bucknall (DevExpress)

Julian is the Chief Technology Officer at Developer Express. You can reach him directly at julianb@devexpress.com. You can also follow him on Twitter with the ID JMBucknall.
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