Well day three of the conference was good; the delegates seemed a little tired (possibly due to the long hours that they worked at the conference) and they didn't seem much interested in hearing about just how fantastic XAF and XPO are (of course we know that already, right?). So what should a good evangelist do in this situation? We turned on the DevExpress Channel and ran Erica's videos on the plasma screen.
The effect was almost immediate; people stopped chatting and looked around to watch the screen. I have named this effect the "Erica Bomb", anyone caught in the "blast radius" is compelled to stop what they are doing and watch. I think we'll be using this tatic again in the the future. 