DevExpress Newsletter 27: Message from the CTO

05 May 2010

Here’s my message from the 27th DevExpress newsletter.

Normally for a big conference event like Tech·Ed, we, as a company, go hell-for-leather for a big glitzy booth and wow the customers and passers-by with our demos, displays, and product innovation. You just have to look back through our blog posts here for the PDCs and Tech·Eds of the past to see what I mean. Of course, in order to provide this experience, we spend quite a bit of money.

This year, though, we paused with our metaphoric pen on the dotted line. You see, Tech·Ed 2010 is taking place in New Orleans.

I'm sure like me you were horrified at the extreme flooding of New Orleans caused by Hurricane Katrina in 2005. Levees were breached (in 53 separate places), leaving roughly 80% of the city flooded. It was the first time that the Mayor had ever ordered the complete evacuation of the city, but even so over 700 people died as a result of the flooding.

Of course, if the flooding wasn't bad enough, the immediate aftermath was extremely painful. The Army Corps of Engineers had to rebuild or repair the levees, some having failed due to design flaws. Over 200,000 houses were damaged or destroyed and 800,000 people displaced. Even now, getting on for five years later, houses are still being repaired or rebuilt and families are still having to live in temporary accommodation.

We at DevExpress can only wonder at the horrors of losing our homes and belongings due to this awful disaster. We've just never experienced such events. In thinking about it, we came to the realization that we cannot in all conscience spend what we normally do on a booth for three days and just leave. We didn't feel it was right.

So we've decided to rent a small basic 10x10 booth at Tech·Ed and put the rest of the money we'd normally spend towards building a house. We've joined in partnership with Habitat for Humanity to build a new home for a deserving family in New Orleans. It's shocking to realize that the cost of a large booth at an event like Tech·Ed is in fact the price of a new house, but there you go. At least with this Tech·Ed, a family will soon have their new home.

Of course, New Orleans and Louisiana are now facing another disaster, the BP oil leak, so this effort becomes even more apt.

30 comment(s)
Jose Ojeda

Hi Julian

its great how an organization like DevExpress can help to change the reality of some people. I hope someday you can the same with other countries in latin america.

Remember that your great technology have cross all borders and languages. and should not forget the customers in other countries.

2 thumbs up ;)

5 May, 2010
Karthik M

So there will not be any Rock the code campaign ? :)

There is some good saying , a company need not have to spend much money on product promotion, especially if their product already had much ground in the market.

Nice idea for good cause,  I appreciate it.

6 May, 2010
Mathew Alex

Nice idea for good cause,  I appreciate it.

6 May, 2010
Ken Hayden

What a great idea! It is reassuring to find that a company can still act with a social conscience. Well done!

6 May, 2010
Kutbi Nahar

I must Say Respected Staff of DX you people are really the best in coding that is what every coder's know but after reading this i wud say how GOD HAS GIVEN U BIG MiND TO THINK HE HAS GIVEN U A VERY BIG HEART ALSO.

and trust me that is only the winner who thinks about other problems as his problem COZ THIS ONLY MAKES A FAMILY.



6 May, 2010

That's a very nice initiative, congratulations!

6 May, 2010
david sexton_1

what a wonderful thing to do, now if you can convince your fellow show people to join you

6 May, 2010
Zack Jones

Class act -- thanks to you and the rest of the folks at Developer Express for doing this. I've been to New Orleans and it's a very errie feeling seeing blocks and blocks of nothing but foundations where homes used to stand and on numerous houses you can still see the markings on the outside from search and rescue annotations.

6 May, 2010
Brendon Muck [DevExpress MVP]

I hope Mehul isn't helping with the construction process, because frankly, those people have been through enough.

6 May, 2010

Way cool! DevExpress Rocks!

6 May, 2010
Rob Perkins

Good decision. See you at TechEd.

6 May, 2010
Mehul Harry (DevExpress)


Ray pledged to donate $1 for every time I hit my thumb Yes with a hammer so that should cover a couple of rooms at least. Wink

6 May, 2010
John McCormick

Way to show your humanity. Though to be honest your company always seemed that way.

6 May, 2010
Davinci J

I LOVE this idea.  See you at Tech-Ed.

6 May, 2010
Oliver John


7 May, 2010
Kai Fjellstadsveen

Great. You're showing the way for other companies to follow !

7 May, 2010
Michael Thuma

This is a very good idea. It is more important that people have a home.

7 May, 2010
Tor Myklebust

Kind act.

7 May, 2010
Dave Williams

really impressed

7 May, 2010
Joe Richardson_1

Thumbs up!

7 May, 2010
Scary Monster

A very kind and conscionable act and one that I hope will inspire and encourage other companies to do likewise.

7 May, 2010

Excellent work, kudos gentlemen.

7 May, 2010
Miro Nagy

If you did smoething like this, and allowed me to donate a couple bux bux thru paypal or somethign through my customer access screen I would help in the donation.

Hard to help out people in a different country unless you can trust the company you give the money to will spend it wisley.



7 May, 2010
Christoph Brändle


the right way would to be a social way,

make profit, pay tax, catastrophes are best examples for government duty, not companies.

but worst of all is if companies even advertise what they spend. i doubt this is the right attitude.

7 May, 2010
Jorge G

Way to go!

You DX guys not only know how to code, you have a big heart too!

Cheers from Canada

7 May, 2010
Christoph Brändle


by not spending the money elsewhere, other people suffer and of course can pay less tax or donate less. if the advertising in the previous year had some justification, doing less means you risk to loose of your market success. this means in the following years you need to invest again, so you will have less profit, leads to less tax. if advertising had no impact, the prize on the product was just to high, so the money was spent in order to pay less tax and so on. your - good people behaviour scenario - is done with the money the company gets from the customers. if you think this all to the end, companies should pay tax or lower the prices, not donate.

but if you think paying more tax or lower the prices would not help the people in New Orleans, then all you say is that you dont think that either government or customers are good enough. if I read the comments above mine, I doubt that.

7 May, 2010
Kevin Killion

Yours is a noble and virtuous act.  A salute to DevEx!

But also keep in mind that New Orleans needs to fire up the economic engines to fuel the recovery.  For that city, that largely means winning back conventions and trade shows.  A healthy and growing trade show industry in New Orleans brings money to restaurants, hotels, convention trade workers, and all that means JOBS, JOBS, JOBS.  Simply by exhibiting at a show in New Orleans, you are helping that city to recover.

7 May, 2010
Mike DePouw SIF
Vinodhkumar M

Nice idea for good cause,  I appreciate it. (y)

11 May, 2010
Christopher Harris

This is certainly a very kind gesture, but I do echo some of the same feelings of other posters.   Starving the economy of NOLA doesn't help someone to actually pay for the house if they don't have a job to begin with.  You're an influential company, motivate your consumers to donate. Give them a reason to visit the beautiful city of NOLA and have a good time there so that they pour money back into the local places that are hurting.  

Just flew back today and miss it already.

12 May, 2010

Please login or register to post comments.