Netherlands TechDays 2014 recap

22 April 2014

TechDays logo

Last week, we had the pleasure of attending TechDays 2014 in The Hague in the Netherlands. Present from DevExpress were Mark Miller, Mehul Harry, John F Martin, Don Wibier (our new Dutch hire for the Developer Relations team), myself, and, as a late entrant, my wife Donna who selflessly agreed to help out in the booth rather than go explore the city.

DevExpress booth

Talking of the booth, we went for an extremely high tech look with the whole of the backdrop backlit. It was stunning but made for some challenging photography, let me tell you.

Don demoing in Dutch

Attendees were very interested in what we had to say and show, especially with Don there to talk Dutch. We had two Surface 2s in display cases, allowing people to play around with the demo apps and see (and experience) at first hand what a touch-centric UI looks like on WinForms, WPF, ASP.NET, and Windows 8.

Demoing to the ceowd

We also had the large monitor for demos to groups of more than a few.

UI Superhero Cushions

As marketing support we were showing off the UI Superhero character in many guises: T-shirts, mugs, bags, mouse pads, and even cushions…

Mehul presenting

Each day we gave out a raffle prize. Day 1 was a free subscription to DXperience, and day 2 a free seat at the next XAF training week in Bad Ems, Germany. Prior to the raffle we did a quick presentation of some feature of our products, with day 1 being Mehul on ASP.NET…

Mark presenting

…and day 2 being Mark on CodeRush.

Julian thinking

During the sessions, when all was quiet at the booth, some of us found time to be pensive…

Donna and John organizing

…whereas Donna and John discussed how to organize the swag giveaways.

Overflow at Mark's talk

Both Mark and Mehul had sessions, with Mark reprising a much enhanced talk on The Science of Great UI. This turned out to be so popular that the room filled up and the audience overflowed into the corridor.

We would like to thank all of the attendees who came to the booth. Considering we didn’t know any Dutch whatsoever (apart from Don), we were thankful that so many people understood and could talk to us in English. We were humbled to say the least.

1 comment(s)
Marc Greiner (DevExpress MVP)

Thanks for sharing these pictures!

I wish I was there!

Anyway, I am enjoying using your controls and tools everyday (and night!), and very excited about the new features that you will make available in the 14.1 version!

2 May, 2014

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